Cookie Policy

Last updated: 4 April 2026. This policy is compliant with UK ICO Cookie Guidance and the Privacy and Electronic Communications Regulations (PECR).

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the website to remember information about your visit — such as your preferences and whether you have previously visited the site.

2. Our Cookie Consent Approach

We operate an opt-in model for non-essential cookies, in line with UK GDPR and ICO guidance. When you first visit goodtelco.com, a cookie banner will appear. Non-essential cookies (analytics and advertising) are not set until you click "Accept All" or "Save Preferences" with those categories enabled. You can change your preferences at any time.

Your preference is stored in your browser's localStorage under the key goodtelco_cookie_consent.

3. Categories of Cookies We Use

Essential Cookies (Always Active)

These cookies are strictly necessary for the website to function and cannot be disabled. They do not track you for advertising purposes.

Cookie Name	Purpose	Duration
goodtelco_cookie_consent	Stores your cookie consent preferences	1 year (localStorage)

Analytics Cookies (Require Consent)

We use Google Analytics 4 to understand how visitors use our site. Data is collected anonymously and aggregated. No personally identifiable information is stored in analytics cookies. These cookies are only set if you consent to analytics in the cookie banner.

We implement Google Consent Mode v2, which means analytics data is collected in a privacy-preserving way even with reduced consent. You can opt out of Google Analytics data collection entirely using the Google Analytics Opt-out Browser Add-on.

4. Opting Out of Interest-Based Advertising

You can opt out of interest-based advertising through:

IAB UK AdChoices: optout.aboutads.info
Your Online Choices (UK/EU): youronlinechoices.com/uk/
Network Advertising Initiative: optout.networkadvertising.org

5. How to Manage Cookies in Your Browser

You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of some websites, including goodtelco.com. Browser-specific guidance:

Chrome: Settings → Privacy and security → Cookies and other site data
Firefox: Options → Privacy & Security → Cookies and Site Data
Safari: Preferences → Privacy → Manage Website Data
Edge: Settings → Cookies and site permissions → Cookies and site data

For comprehensive guidance on cookie management, see the ICO's guidance at ico.org.uk/your-data-matters/online/cookies/.

6. Changes to This Policy

We may update this Cookie Policy to reflect changes in our cookie usage or legal requirements. The date at the top of this page reflects the most recent update.

7. Contact

For questions about our use of cookies: privacy@goodtelco.com